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Chevrolet has tapped actor and comedian Tim Allen to be its voice, beginning with TV advertising for the new Cruze compact. The first ads for the Cruze will air Tuesday, Sept. 7, Chevrolet said today.

Tags: Ads, Chevrolet, Chevy, Comedian Tim Allen, Cruze, New Voice, Tim Allen, Tv Advertising, Voice Advertising

Sales are climbing, market share is up and business is profitable. But Nissan Division still feels that Americans are unclear about what the brand has to offer.

Tags: Ads, Consumers, Market Share, Nissan, Nissan Division

Sales are climbing, market share is up and business is profitable. But Nissan Division still feels that Americans are unclear about what the brand has to offer.

Tags: Ads, Consumers, Market Share, Nissan, Nissan Division

General Motors Co.

Tags: Ads, Family Feud, General Motors, General Motors Co., Silverado, World General

GM marketing chief Joel Ewanick isn’t slowing down anytime soon.

Tags: Ads, Caddy, Camaro, Gm, Gm Marketing, Joel Ewanick, Super Bowl, Tag

General Motors has begun advertising for one of the most highly anticipated model launches in years, the Chevrolet Volt plug-in hybrid. The ‘Shattering Status Quo’ campaign teases the Volt and will be a big test for GM’s new U.S.

Tags: Ads, begun advertising, Chevrolet, Chevrolet Volt, Chief General, General Motors, Gm, Gm Motors, New Marketing, Test Marketing, United States

Honda plans a new marketing approach for its Insight hybrid after the Toyota Prius-fighter’s disappointing debut. An ad campaign starting early next year will focus more on the car’s features and benefits, said John Mendel, American Honda Motor Co.

Tags: Ad Campaign, Ads, American Honda Motor, American Honda Motor Co, Debut, Focus, Honda, Honda Motor, Honda Motor Co., Hybrid, Insight, John Mendel, Lifestyle, Mendel, New Car, New Marketing, Prius, Stress, stress car, Toyota, Toyota Prius

Denver photographer Michael Calanan saw a comment in his recent Flickr activity that caught his eye: “Oh goody. Time to get out that wish list Mike! Maybe they’ll trade for a new Prius.”

Tags: Ads, Conundrum, Denver, Denver Photographer, Michael Calanan, Photographer Michael, Prius, Wish List

Olivier Francois, Chrysler Group’s new marketing chief, is said to puff away in nonsmoking offices. He’s not much for political correctness. And when it comes to advertising he likes to take risks — plenty of them.

Tags: Ads, Advertising, Chrysler, Chrysler Group, New Marketing, Olivier Francois, Political Correctness

Olivier Francois, Chrysler Group’s new marketing chief, is said to puff away in nonsmoking offices. He’s not much for political correctness. And when it comes to advertising he likes to take risks — plenty of them.

Tags: Ads, Advertising, Chrysler, Chrysler Group, New Marketing

At a time when ostentatious spending has become almost taboo, Mercedes commercials are touting attributes such as safety and technology.

Tags: Ads, Attributes, Commercials, Mercedes, Stress Safety, Taboo

Bob Lutz, General Motors Co.’s marketing chief, is in a hurry to improve consumers’ perception of GM vehicles and define struggling brands such as Buick. Lutz, 77, spoke about the challenges ahead.

Tags: Ads, Bob Lutz, Buick, Challenges, Consumers, General Motors, Gm, Gm Vehicles, Hurry, Images, Marketing, Perception

Ford Motor Co.’s “Drive One” campaign has helped the brand’s perception when it comes to rational reasons for buying, such as safety and durability.

Tags: Ads, Durability, Ford, Ford Motor, Ford Motor Co., Perception, Personal Touch, Rational Reasons

Chrysler Group has started to dole out assignments for its fourth-quarter ad work now in review and has tapped independent Richards Group, Dallas, to handle the Dodge Ram brand.

Tags: Ads, Chrysler, Chrysler Group, Dallas, Dodge, Dodge Ram, Fourth Quarter, Independent, Ram, Richards Group, Taps

It surely isn’t a new idea for General Motors Co.

Tags: Ads, General Motors, General Motors Co., Gm, Whitacre

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said.

Tags: Ads, Advertising Campaign, Bankruptcy, Ed Whitacre, General Motors, General Motors Co., Gm, post-bankruptcy advertising campaign, Tv New, Tv Spot

Cash-for-guzzler ads were canceled, showroom sales were halted and strategies were put on hold amid conflicting reports about the status of the incentive.

Tags: Ads, Conflicting Reports, Sales Strategies, Showroom Sales

Cash-for-guzzler ads were canceled, showroom sales were halted and strategies were put on hold amid conflicting reports about the status of the incentive.

Tags: Ads, Conflicting Reports, Sales Strategies, Showroom Sales

Cash-for-guzzler ads were canceled, showroom sales were halted and strategies were put on hold amid conflicting reports about the status of the incentive.

Tags: Ads, Conflicting Reports, Sales Strategies, Showroom Sales

Confusion reigned throughout U.S. auto showrooms today as dealers canceled cash-for-clunkers ads, but then restarted program sales once they received government assurance the program would be honored through the weekend.

Tags: Ads, Confusion, Showrooms, U S Auto, United States

As Bob Lutz seeks drastic changes to General Motors advertising, first up is Buick.

Tags: Ads, Advertising, Bob Lutz, Buick, Drastic Changes, General Motors

As Bob Lutz seeks drastic changes to General Motors advertising, first up is Buick.

Tags: Ads, Advertising, Bob Lutz, Buick, Drastic Changes, General Motors

General Motors Vice Chairman Bob Lutz says one of the first things he plans to do as the new head of marketing is make some “drastic” changes in both the “tone and content” of all of GM’s advertising.

Tags: Ads, Advertising, Bob Lutz, Chairman Bob, General Motors, Gm, Gm Motors, Marketing, Some Drastic Changes, Vice Chairman

Buicks’ new tagline, “take a look at me now,” is being unveiled in ads as General Motors launches the 2010 Buick LaCrosse. GM is airing the 30-second Buick spot nationally to “tease” the new LaCrosse sedan.

Tags: Ads, Buick, Buick Lacrosse, General Motors, Gm, Lacrosse, Tagline, Tease

Buicks’ new tagline, “take a look at me now,” is being unveiled in ads as General Motors launches the 2010 Buick LaCrosse. GM is airing the 30-second Buick spot nationally to “tease” the new LaCrosse sedan.

Tags: Ads, Buick, Buick Lacrosse, General Motors, Gm, Lacrosse, Tagline, Tease