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The Korean automaker plans to market the Equus as a ‘value alternative’ to the Lexus LS, BMW 7 series, Mercedes-Benz S class and Audi A8 sedans. Many of those sedans are priced above $60,000.

Tags: Audi, Audi A8, Benz S Class, Bmw, Bmw 7 Series, Hyundai, Hyundai Equus, Korean Automaker, Lexus, Lexus Ls, Mercedes Benz, Sedans

Audi, the luxury vehicle unit of Volkswagen AG, has pumped up its U.S. advertising budget by 20 percent, increased its market share and been surprisingly successful in marketing “clean diesel” models against competitors’ hybrids.

Tags: Advertising Budget, Audi, Automakers, Boss, Diesel Models, Hybrids, Luxury Vehicle, Market Share, Marketing Models, United States, Volkswagen, Volkswagen Ag

Audi, the luxury vehicle unit of Volkswagen AG, has pumped up its U.S. advertising budget by 20 percent, increased its market share and been surprisingly successful in marketing “clean diesel” models against competitors’ hybrids.

Tags: Advertising Budget, Audi, Automakers, Boss, Diesel Models, Hybrids, Luxury Vehicle, Market Share, Marketing Models, United States, Volkswagen, Volkswagen Ag

Audi has added new technologies and fuel-efficient engines to its new A8 to help its flagship sedan fight against the Mercedes-Benz S class and BMW 7 Series. The 2011 A8 sedan goes on sale in the United States in about a year.

Tags: added new technologies, Audi, Audi A8, Benz S Class, Bmw, Bmw 7 Series, Flagship, Mercedes Benz, Mercedes-Benz S class, New A8, United States

Audi CEO Rupert Stadler says American consumers will get more clean diesels — but they will pay a premium for them.

Tags: American Consumers, Audi, Ceo, Diesels, Rupert, Rupert Stadler, Stadler, United States

Audi CEO Rupert Stadler says American consumers will get more clean diesels — but they will pay a premium for them.

Tags: American Consumers, Audi, Ceo, Diesels, Rupert, Stadler

One of the highlights of Audi’s Frankfurt auto show display is the e-Tron, an electronic high-performance sports car. The car looks like Audi’s R8 supercar, while the packaging allows for the specific realities of an electric vehicle.

Tags: Audi, Audi R8, car looks, Electric Vehicle, electronic high-performance sports car, Frankfurt, Frankfurt Auto Show, High Performance Sports, Packaging, R8, Realities, Sports Car, Supercar, Tron

A former Audi sales executive and YouTube’s communications head are both joining Tesla Motors, the start-up California automaker said today.

Tags: Audi, Audi Sales, Automaker, Execs, S Communications, Sales Executive, Tesla Motors, YouTube

Mini has unveiled a concept for a new coupe that will expand the brand’s lineup to five models. Mini will show the coupe concept at the Frankfurt auto show next month.

Tags: Audi, Audi Tt, Concept Car, Frankfurt, Frankfurt Auto Show, Mini Car, Models

For Audi to build vehicles in North America, it would need higher volume and a local supplier network, says Audi of America President Johan de Nysschen.

Tags: Audi, Audi Of America, Johan, Johan de Nysschen, local supplier network, North America, Volume Suppliers

Baseball, hot dogs, apple pie and — sushi? Sauerkraut? Audi and Toyota will become the official vehicle brands of the New York Yankees, replacing General Motors as the team’s automotive sponsor.

Tags: Apple Pie, Audi, Baseball, General Motors, Gm, Hot Dogs, New York Yankees, S Automotive, Sauerkraut, Sushi, Toyota, Vehicle Brands, Yankees Baseball

Audi expects to sell about 900,000 vehicles worldwide this year, a 10 percent decline from a record 2008. But a batch of new vehicles should help buffer the U.S. market, says Audi AG CEO Rupert Stadler. “Currently we expect the U.S.

Tags: Audi, Audi Ag, Ceo, Decline, New Vehicles, Rupert, Rupert Stadler, S Market, S Sales, United States

Audi expects to sell about 900,000 vehicles worldwide this year, a 10 percent decline from a record 2008. But a batch of new vehicles should help buffer the U.S. market, says Audi AG CEO Rupert Stadler. “Currently we expect the U.S.

Tags: Audi, Audi Ag, Ceo, Decline, New Vehicles, Rupert, Rupert Stadler, S Market, S Sales, United States

Audi expects to mark its centennial birthday with its first annual sales drop in 14 years as manufacturers grapple with an ever-deepening crisis in global car markets.

Tags: Audi, Car Markets, Centennial Birthday, Global Car

Audi is considering a North American comeback for its allroad quattro, an all-wheel-drive wagon with extra performance features that it dropped in 2005.

Tags: Allroad Quattro, Audi, Audi allroad, Audi Allroad Quattro, Audi Quattro, Performance Features, Wheel, Wheel Drive Wagon

Audi is considering a North American comeback for its allroad quattro, this time as the new A4-based model was unveiled at the Geneva auto show.

Tags: Allroad Quattro, Audi, Audi allroad, Audi Allroad Quattro, Audi Quattro, Geneva, Geneva Auto Show

Audi is considering a North American comeback for its allroad quattro, this time as the new A4-based model was unveiled at the Geneva auto show.

Tags: Allroad Quattro, Audi, Audi allroad, Audi Allroad Quattro, Audi Quattro, Geneva, Geneva Auto Show

As Audi expands its A5 and S5 family of vehicles, it’s shrinking their engines. The new S5 Cabriolet, which reaches U.S. dealerships this fall, will be offered with a 2.0-liter turbocharged engine, among other powertrain configurations.

Tags: A5, Audi, Cabriolet, Liter, Powertrain, S5, United States

Over the past six years, Audi has pushed hard to develop the Western market, says Reinhard Fischer, director of network management at Audi of America. It’s starting to pay off.

Tags: Audi, Audi Dealer, Audi Of America, Director Of Network, Network Management, Reinhard Fischer, Six Years, West Coast

Audi dealers now are among the industry’s most profitable. But Audi has traveled a “rocky road” with its U.S. dealers, Audi of America President Johan de Nysschen says. In 2007, Audi introduced a new margin and bonus system.

Tags: Audi, Audi Dealers, Audi Of America, Bonus System, Johan, Johan de Nysschen, Led, Profits, Rocky Road, United States

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn’t ready for premium subcompacts such as the Audi A1, which goes on sale in Europe in 2010.

Tags: A1, Audi, Audi A1, Audi Of America, Boss, Europe, Johan, Johan de Nysschen, Mentality, Subcompacts, United States

Audi’s first entry in the premium crossover segment will be priced higher than most of its competitors, including its main rival, the Lexus RX 350. The Audi Q5 will go on sale in March with a base price of $38,025, including shipping.

Tags: Audi, Audi Q5, Base Price, Crossover, Lexus, Lexus RX, Lexus Rx 350, Segment, Shipping, USD

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn’t ready for premium subcompacts such as the Audi A1, which goes on sale in Europe later this year.

Tags: A1, Audi, Audi A1, Audi Of America, Europe, Johan, Johan de Nysschen, Mentality, Subcompacts, United States

Audi of America Inc. will shine the spotlight on its redesigned A6 mid-sized sedan in a commercial to be shown during the Super Bowl on Feb. 1.

Tags: A6, Audi, Audi A6, Audi Of America, Audi of America Inc., Bowl America, Showcase, Spotlight, Super America, Super Bowl, Super Bowl Ads

Audi will be the exclusive sponsor of streaming broadcasts of President-elect Barack Obama’s inauguration speech on top news sites as well as the Tuesday, Jan. 20, evening newscasts of ABC, CBS and NBC, the company said today.

Tags: Abc, Audi, Barack Obama, Broadcasts, Cbs, Evening Newscasts, Inauguration Speech, Nbc, News Sites, President Elect, Presidential Inauguration, Top News, Webcasts